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BPO Journal

Tuesday, March 27, 2007

A carload of irony

Inspired by the success of the Chinese LaCrosse, General Motors has stated that the Chinese design team for the company will design the next Buick LaCrosse, due at the end of the decade, for the entire world. The Chinese team will have complete control over the interior design and partial control of the exterior design and overall logistics.

This is a discernible shift from the times when American tastes and preferences defined those around the globe. Now, with 50% of organizational sales coming from outside the United States and the Chinese market growing the fastest, it's only reasonable that Chinese sensibilities inform product design and development for the American consumers.

Now, that's a carload of irony!

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